MY ROLE
I led efforts in the re-imagining of Balducci's site for a responsive framework. We addressed user pain points with the current site and setup a series of interviews to provide better online experience.
THE CHALLENGE
To offer Balducci's customers a rich experience including Chef Prepared Recipes, an Online Catering Order Process, E-Commerce Integration and a Rewards Program. These features had to be served up in a device-friendly manner that also reflected the elegance of the brand.

THE VISION
I created wireframes and mockups to share the vision, design principles and content strategy. This helped to evangelize ideas and drive decision making.

THE EXECUTION
I'm very proud of the final product. We were able to achieve all of our goals in a way that caters to Balducci's customers regardless of how they view the content.